Quantitative Markets
We research and validate systematic futures strategies with out-of-sample testing, matched baselines and pass bars set in advance. Most ideas fail the test. That's the point.
A strategy firm
Businesses built
on evidence.
Cookie Trading LLC builds, tests and runs businesses using data across quantitative markets, consumer brands, growth services and digital media.
Who we are
We start every venture the same way: state a hypothesis, measure it against real outcomes, and put money and time only into what the evidence supports.
That approach comes from our roots in systematic futures trading, where an idea counts only if it survives a strict test. Today we apply the same discipline to every area we operate in.
Approach
One method, applied everywhere.
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01
State the hypothesis
Every venture starts as a written claim: who it serves, why it should work, and what result would prove it wrong.
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02
Test against reality
We measure the idea against real outcomes and a fair baseline before committing serious capital or time.
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03
Scale or close
What earns its place gets more resources. What doesn't is closed cleanly, and the lesson carries forward.
Practices
Where we operate.
Distinct business lines, each measured on its own and run on a shared foundation.
Consumer Brands
We design and operate niche e-commerce brands, starting with print-on-demand keepsake and gift shops, each built around a distinct aesthetic.
Growth Services
We build automated marketing and lead-generation systems that help small businesses get found, follow up and win customers.
Digital Media
We produce and run short-form video and content channels, treating every format, hook and audience as something to test.
The foundation
Software, Automation & AI
Under every line is a shared base of in-house software: research pipelines, monitoring, operations tooling and AI agents. It lets a small team run many businesses at once, with fewer handoffs and fewer blind spots.
Principles
A portfolio,
not a single product.
Measured on its own
Each business line carries its own numbers. Nothing hides inside a blended total.
Scaled when it earns it
Capital and attention follow results, so the firm can move into new areas quickly without spreading thin.
Closed without sentiment
An honest read of the numbers beats attachment to an idea. Closing well is part of building well.
Our goal is a durable group of businesses built on careful research, disciplined execution and an honest read of the numbers.
Have an idea, a partnership or a project in mind?
We're always glad to talk with operators, partners and clients who care about results they can measure.